The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
The Battle of the Brands series relaunches in 2022 leading with an industry overview each month, followed by weekly consumer insights on brands. This February, find out which trends and brands are accelerating in India’s automotive industry
A car is the most expensive consumer good many people will ever buy. But they are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report
In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki
Sengupta has joined as senior vice president and executive creative director at the agency
Lowe Lintas has conceptualised a new TVC for the new Maruti Alto. Maruti has revamped its highest selling car by fitting it with a new K10 engine that's a part of the A-Star and Ritz. Along with the new engine, a facelift is also seen which comes with a new set of headlights and backlights. The interiors of the car have also been changed.
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