In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki
Sengupta has joined as senior vice president and executive creative director at the agency
Lowe Lintas has conceptualised a new TVC for the new Maruti Alto. Maruti has revamped its highest selling car by fitting it with a new K10 engine that's a part of the A-Star and Ritz. Along with the new engine, a facelift is also seen which comes with a new set of headlights and backlights. The interiors of the car have also been changed.
Maruti Suzuki has launched a TVC for its popular small car Maruti Alto. With new emission laws asking for automobiles to be fitted with BS4 engines, the new campaign signals the launch of the Alto’s BS4 compliant version. The TVC shows a young man and woman, who have been set up for a date by their parents, sitting in the new Maruti Alto, and preparing to start on a drive. He asks her if she would like the car’s air conditioner to be switched on, she nods.
TBWA\India has rolled out a new campaign for the Maruti Suzuki Spare Parts division for their brand, Maruti Genuine Parts (GP). The core thought behind the campaign is that 'every part is vital'.
Maruti Suzuki WagonR has launched its new campaign which highlights WagonR’s new tagline being - 'smart ideas lead the world'. R Madhavan, who was recently appointed brand ambassador for WagonR tries to refresh the brand's values and attempts to add some youthfulness to the brand.
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