marketing spends
Mar 14, 2024
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
Oct 20, 2021
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels
Feb 07, 2019
Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
The ecommerce player is now a contender as the world's biggest advertiser.
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