marketing campaigns
Oct 08, 2025
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
Feb 13, 2025
Target’s secret weapon? India’s role in its ad empire
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.
Jul 23, 2014
Who pays for a marketing-inspired crisis?
Marketers may want to consider insurance in case their marketing plans go awry, says the author
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