Dec 06, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Mar 25, 2020

Digital ad growth will fall to single digits thanks to pandemic: Magna

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.

Dec 10, 2019

Digital ad spends in India to overtake print media in 2020: Magna

In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print

Jul 24, 2017

IPG Mediabrands launches Magna in India

The agency will be headquartered in Gurgaon

Dec 11, 2009

Broadcast and Pay TV to generate Rs 86 bn in ad revenue

A recent study done by Magna, part of Interpublic Group, reveals that developing countries like India and China have accounted for media suppliers' global advertising revenues exceeding $358 billion during the year 2009.