magna
Ad sales in India grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
Global advertising records 'highest growth rate ever' in 2021: Magna
A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
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