magna
Global advertising records 'highest growth rate ever' in 2021: Magna
A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
Broadcast and Pay TV to generate Rs 86 bn in ad revenue
A recent study done by Magna, part of Interpublic Group, reveals that developing countries like India and China have accounted for media suppliers' global advertising revenues exceeding $358 billion during the year 2009.
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