magna

Jul 04, 2025

Magna forecasts a 7.7% increase in India’s adex for 2026

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

Dec 09, 2024

Digital surge powers APAC ad growth to $289 billion in 2024

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

Jun 25, 2024

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Jun 17, 2024

India to be among fastest-growing ad markets in 2024: Magna forecast

India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.

Dec 14, 2023

Ad sales in India grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Dec 06, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters