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Publicis partners Decentriq for confidential data to support AI

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

Google criticised after blocking measurement comparing YouTube and TV

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

The budget that put creative talent in the driver’s seat

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

Sachin Talwalkar bets on independence with & ignite

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

61% of consumers say influencer content has become more credible

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

If I were the Finance Minister… with BBDO’s Kaizad Pardiwalla

For the CDO, the goal is simple – budget for how India actually works.

Meta hits $200 billion revenue milestone on AI-powered ad surge

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

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LATEST WORK

When self-care is sewn in

The behavioural nudge reframes breast cancer awareness as a habit...

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THE WORK

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