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Wavemaker bags 19 awards at ABBY Awards 2025
May 22, 2025
Mitaksh Jain

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
Mar 21, 2025
Vinita Bhatia

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.

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