lodestar um
Lodestar UM launches 'Full Colour Media' proposition for brands
Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.
Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix
Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners
Emvies 2022: Wavemaker wins 'Agency of the Year' and Grand Emvie
HUL won the 'Client of the Year' accolade
Warc top 100: India slips one place in media rankings
Mindshare Mumbai fourth on the list of most-awarded media agencies globally
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Mediabrands elevates Aditi Mishra and Hema Malik
Mishra appointed CEO at Lodestar UM, whereas Malik is now chief investment officer at Mediabrands India
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