The win spans all Mahindra businesses including, personal vehicles, commercial vehicles, farm equipment sector, trucks, real estate, finance and corporate
In the news: Amazon, JK Super Cement, Garnier, Lodestar UM
The account will be managed by the agency's Mumbai office
Group CEO Michael Roth cites importance of agency brands to the company's results.
Madison Media (three), Initiative Media (two), Lodestar UM (two), Carat, Dentsu Grant (Sri Lanka), Equinox Digital, Essence, Foxymoron, Isobar, Tonic Worldwide and Yash Raj Films also strike Gold
Account won post a multi-agency pitch
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