localisation
India becomes the brief in OpenAI’s global playbook
With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
Creating loyal customers through regional marketing for BFSI brands
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages
The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey
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