landor

2 days ago

Landor’s coolest test: When a garment becomes a brand bet

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.

Aug 22, 2025

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

Jun 18, 2025

Creatives, meet your new colleague: AI

It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?

May 09, 2025

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

Nov 20, 2024

Sizzle beyond the plate: Branding fuels restaurant success

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.

Aug 20, 2024

Landor's global president on shaping brands as business assets

Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.