landor
Landor’s coolest test: When a garment becomes a brand bet
Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.
AI makes space for risk — if creatives dare take it
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
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Creatives, meet your new colleague: AI
It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?
India’s six-pack makes Cannes Lions shortlist jury cut
This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
Landor's global president on shaping brands as business assets
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.
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