kumar

Aug 12, 2025

When an address becomes a life upgrade

Magicbricks’ latest campaign explores how the right home can reshape lives, futures, and dreams—while positioning itself as more than a property search tool.

Aug 11, 2025

Uday Mohan, Prachi Narayan step up as Havas Play resets game plan

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.

Dec 30, 2024

Can 'Go Get It' entrench ibis strongly on India's hospitality map?

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.

Oct 14, 2024

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Sep 13, 2024

Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy

The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.

Jul 04, 2024

Praseed Prasad returns to GroupM India as chief growth officer

In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,