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When an address becomes a life upgrade
Magicbricks’ latest campaign explores how the right home can reshape lives, futures, and dreams—while positioning itself as more than a property search tool.
Uday Mohan, Prachi Narayan step up as Havas Play resets game plan
The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.
Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
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Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Praseed Prasad returns to GroupM India as chief growth officer
In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,
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