kommune

Dec 31, 2025

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

Oct 23, 2024

Rise of the neo-creator class in India as influencers, consumers converge

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins