Watch the film conceptualised by Ogilvy here
Tibb joins the company from HUL
How will the F&B pledge affect advertising?
Seven major food and beverage companies have announced their commitment to market responsibly to kids. The voluntary self-regulation also provides a framework for food and beverage companies to help promote healthier dietary choices and a more active lifestyle to Indian children. This is in addition to the existing ASCI Code for Self Regulation in Advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins