journalists

Nov 24, 2023

Opinion: Journalists and PR people don’t have to be friends, but we rely on each other

Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author

Jul 07, 2022

Journalists ignore 97% of PR pitches

The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored