The VP - marketing and business innovation at the company talks about taxation policies, branding challenges, trends, and discusses the soon-to-be-launched paper packaging for Johnnie Walker products
Watch the film conceptualised by AlmapBBDO
Watch the film conceptualised by Taproot Dentsu
The agency has been working on digital previously
Account won post a multi-agency pitch
Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins