Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'
We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…
A new slogan is introduced as the iconic 'Keep walking' makes an exit on the same frame
A session by BBDO on day two delved into why some global campaigns work, while others fail
Watch the film conceptualised by BBH London here
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
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