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Jaguar Land Rover appoints WPP

Jaguar Land Rover appoints WPP on an outcome-based remuneration model

Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.

The risk of founder-CEO brands

Stop running behind the spotlight. Build the stage first.

SIGNALS: Brand awareness without brand substance is a ceiling, not a foundation. You can spend your way to recognition, but not trust.

Google just killed search as we know it

Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.

Women Leading Change 2026

Think Design's Deepali Saini named CEO of the Year at Women Leading Change Awards 2026

Anupama Ramaswamy of Havas Creative India was named Creative Captain and Nisha Singhania of Infectious Advertising won Entrepreneurship of the Year.

A workshop at the Cannes Lions International Festival of Creativity

Cannes Lions and the search for strategic thinking

Young marketers increasingly want exposure to business thinking early, as clients grow less patient with execution-only talent pipelines.

AI won’t replace marketers; it will replace marketing operating models

This distinction is where many organisations fundamentally misread the future of marketing transformation.

Meta expands its AI-driven content block list optimisation solution to Threads

Meta rolls out third-party content block lists to Threads

As harmful‑content concerns mount, Meta is tightening brand‑safety controls by extending third-party AI‑driven filters to Threads through major verification partners including DoubleVerify, IAS, Scope3, and Zefr.

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LATEST WORK

Fevicol turns India’s power game into a jingle...

‘Kursi Pe Nazar’ transforms everyday ambition into musical storytelling...

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