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Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
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Value 360 Communications secures NSE in-principle approval for SME IPO
The in-principle approval from NSE Emerge for its proposed SME IPO is subject to regulatory compliance.
When backend goes big board: Amagi files for IPO
The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ad agencies.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
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Identical Brains Studios eyes INR 20 crore IPO via NSE Emerge
The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.
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From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
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