ipa bellwether

Jul 15, 2008

Bellwether reports biggest cuts to marketing budgets since 9/11

Marketing budgets have been revised down for the third consecutive quarter, and to the greatest extent since the 9/11 terrorist attacks in 2001, as the doom and gloom pervading the industry builds momentum, according to the latest IPA Bellwether report.All sectors of marketing reported budget cuts with the exception of the online, but even the industry's perennial star performer experienced its smallest upward revision since 2002.