As WPP faces break-up calls in the wake of Sir Martin Sorrell's exit, the agency holding company model is under greater scrutiny than at any time since the 1980s.
Part two of a study by the InterPublic Group in association with FCB Cogito consulting
A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.
Network 'fully co-operating with enquiries'
Omnicom-owned Goodby Silverstein & Partners, previously Chevy’s lead agency in the US, and Interpublic’s McCann Erickson, the brand’s lead agency in Latin America, India and China, have formed the 50/50 venture, called "Commonwealth"
Former CEO of Lowe Lintas India, Charles Cadell, has moved within the Interpublic Group (IPG) as regional managing director, South East Asia and Australasia of McCann Worldgroup
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