integrated marketing
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Aiming to bridge India’s healthcare engagement gap, Tribes and Medulla launch Capsule
The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.
Pitches for matches: Brand campaigns uphold the IPL excitement
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
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LS Digital expands global footprint with US push and strategic acquisitions
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
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