Apr 16, 2024

IRDAI puts INR 30-crore media account on pitch

The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.

Mar 27, 2024

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.

Jan 24, 2024

The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio

Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable

Feb 10, 2022

HDFC Life insures one’s ability to bounce back

Watch the film conceptualised by Leo Burnett here

Sep 02, 2021 protests against uninsured Indians

Watch the films conceptualised by's in-house team here

Feb 10, 2021

Government allows theatres to operate at 100% — what's next?

With the cinema industry now allowed to operate at 100% occupancy, we speak to industry experts who analyse what this would mean for the medium and its counterparts

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