insurance
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Aditya Birla Sun Life AMC unveils ‘Plan for Life’ campaign
The new investor education campaign is designed to highlight the importance of evolving financial planning.
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Star Health introduces AI-led campaign redefining insurance narratives
The campaign integrated technology and creativity to present relatable, contemporary stories about health insurance.
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Sharmaji and Vermaji highlight smarter savings with Reliance General Insurance
Reliance General Insurance brings back the popular Sharmaji-Vermaji duo in a new digital campaign promoting the benefits of long-term motor insurance.
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Star Health unveils AI-driven campaign reimagining insurance storytelling
The gen AI-powered campaign blends technology and human emotion to redefine health insurance communication.
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Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
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Two sides of the bed: Insured versus uninsured
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
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