insurance
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable
HDFC Life insures one’s ability to bounce back
Watch the film conceptualised by Leo Burnett here
Policybazaar.com protests against uninsured Indians
Watch the films conceptualised by Policybazaar.com's in-house team here
Government allows theatres to operate at 100% — what's next?
With the cinema industry now allowed to operate at 100% occupancy, we speak to industry experts who analyse what this would mean for the medium and its counterparts
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