Campaign India catches up with the singer, actor and entrepreneur to learn how the likes of Instagram Reels and TikTok are changing the music industry, his approach to social media, dream brands he would want to endorse, and the limitations of online gigs...
Watch the films conceptualised by Ogilvy here
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
One of several platforms looking to fill the gap in the market left by TikTok.
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India is the fourth country, after Brazil, Germany and France, where this new format is being tested.
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