instagram reels

Oct 20, 2020

Instagram pushes Reels in first consumer campaign in India

Watch the films conceptualised by Ogilvy here

Oct 07, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Sep 15, 2020

YouTube debuts TikTok clone in India

One of several platforms looking to fill the gap in the market left by TikTok.

Jul 10, 2020

Battle of the Brands: Instagram Reels Vs Chingari

A weekly round up of the action in the social media space

Jul 08, 2020

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.