industries
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
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Birla Estates teams up with Vicky Kaushal to demystify real estate
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
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Reliance Industries gets go-ahead for INR 70,350-crore merger with Disney
Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% stake and Disney retaining a 36.84% stake.
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