indian outdoor advertising association

Aug 31, 2015

AAAI and IOAA join hands to channel OOH advertising growth

Clients will be able to move agency only after clearing outstanding dues

Oct 10, 2013

OOH industry: In search of one currency

Even as outdoor players develop their own measurement systems, a universal currency to measure reach is still awaited, contend practitioners and advertisers

Aug 30, 2012

PrintWeek India Conclave to showcase power of print

Day-long Conclave in Mumbai will feature discussions on the use of print and its role in building brands

Jan 20, 2012

OOH spenders say an accredited SOP is the only way

IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January

Dec 26, 2011

IOAA and Campaign India to conduct a session on OOH Advertising

The breakfast session will be held on 4 January 2012 in Campaign India's office

Nov 28, 2011

IOAA reviews implementation of standard practices for OOH

Several reports from various members were noted where a two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period