inclusion
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
Pride is over — now it’s culture or bust
2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.
The storyteller’s responsibility: Crafting narratives for inclusion and progress
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.
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What will it take for female creatives to get the recognition they’ve long been denied?
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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Top agencies abandon Campaign Brief amid growing controversy
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
86% of Indians prioritise DEI while making brand choices: Kantar report
Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.
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