Third session of the day had JWT’s Colvyn Harris and IMRB’s Rohini Abraham talking about how some agencies have organised themselves for the new decade
IMRB International has thrown its hat in the ring with its new internet measurement tool based on TAM. Campaign India takes a sneak peak at what the tool has to offer.
The panel-based service is modelled on TAM and RAM from the research agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins