imrb international

Apr 08, 2011

Goafest 2011: “Brands will always play a crucial role in everyone’s lives”

Third session of the day had JWT’s Colvyn Harris and IMRB’s Rohini Abraham talking about how some agencies have organised themselves for the new decade

Nov 19, 2010

All About: Web Audience Measurement

IMRB International has thrown its hat in the ring with its new internet measurement tool based on TAM. Campaign India takes a sneak peak at what the tool has to offer.

Nov 02, 2010

Web Audience Measurement launched by IMRB

The panel-based service is modelled on TAM and RAM from the research agency.