impressions
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Nov 21, 2025
Why brand clarity trumps brand visibility
When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.
Feb 19, 2025
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Sep 27, 2024
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
Dec 02, 2020
BARC India evolves to global measurement standard; replaces Impressions with AMA
Data released via the BARC India website from week 47 onwards will reflect the change
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