ikea

Ikea creative pitch down to three agencies
Dec 23, 2025
Charlotte Rawlings

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

Five agencies vying for Ikea creative account
Dec 08, 2025
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

Ikea’s India play: Why online comes before the big store
Mar 03, 2025
Vinita Bhatia

Ikea’s India play: Why online comes before the big store

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

IKEA’s ad proclaims that closets are for clothes, not people
Jun 27, 2024
Campaign India Team

IKEA’s ad proclaims that closets are for clothes, not people

‘The Closet’ poignantly captures the challenges endured by the LGBTQIA+ community, urging everyone to embrace inclusivity.

Ikea transforms household chaos into organised harmony
Feb 08, 2024
Campaign India Team

Ikea transforms household chaos into organised harmony

Watch the films conceptualised by Leo Burnett Orchard here

Rapid fire with Ikea's Anna Ohlin
Dec 21, 2023
Campaign India Team

Rapid fire with Ikea's Anna Ohlin

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

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