icom

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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
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Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

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I-Com Global Summit 2018: Google and Facebook discuss third party data verification
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Apr 11, 2018

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
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Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

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I-Com 2018: Data Science Hackathon calls for gender balanced teams
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Mar 12, 2018

I-Com 2018: Data Science Hackathon calls for gender balanced teams

Organisers hope for 'gender balanced teams'

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Weekend Wrap: 6 October 2017
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Oct 06, 2017

Weekend Wrap: 6 October 2017

In the news: DDB Mudra, Fossil, Gulf Oil, Hyundai, I-COM, The Practice

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