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I-Com Global Summit 2022: Data and insights can fuel marketing excellence – Reckitt’s Elaine Rodrigo
The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence
I-Com Global Summit 2022: Reaching India’s vaccine goal of a billion, 80 days ahead of time
Wavemaker India’s Gaurav Sablania explained how the agency used real-time data sources to provide correct and consistent information to speed up the vaccination drive
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
I-Com Global Summit 2018: Google and Facebook discuss third party data verification
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
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