IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
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