Watch the campaign conceptualised by Dentsu One here
Watch the film by Dentsu One here
We round up the best and worst brand pranks from April Fool's Day 2016.
Regulars such as Budweiser will again make an appearance, but there will also be first-time Super Bowl advertisers like Amazon and Kia
European marketer reflects on 2015 and the biggest challenges and opportunities for brands next year
The ad, called "ignition", broke on 14 August online, on TV, in cinemas and on social channels across Europe
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