holiday
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Virgio launches ‘Chic-Flix’ to link holiday films with fashion
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
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Gap launches ‘Give Your Gift’ holiday campaign with music
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
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Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets, potential buyers have a chance win a trip to various destinations.
My Weekend Plan: Madhavi Behl
With the long weekend coming up, I’m going exactly where I recommend everyone should be….in gorgeous Go-ah!Why Goa? Because I don't know of any other place that can simultaneously stimulate and numb the senses as effectively. The sunshine, the crispness in the air (at this time of the year only), the colours and the aromas of the food all stimulate, while the mojitos, caiprioskas, port wines and the susegad attitude leave you liquid.
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