Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director
BBC.com has launched its new travel site in collaboration with its sister company Lonely Planet. It also has partners in global territories including Spice Jet in South Asia and Middle East, Hilton in Asia Pacific and Europe, and Emirates in North America. BBC.com/travel is the first in a series of factual and lifestyle sites, announced last month alongside BBC.com’s redesigned news site and new US edition. It will be led by editorial director David G Allan, who was formerly the editor of NYTimes.com's Travel & Style section.
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