hero motocorp

Sep 25, 2025

SS Rajamouli's lens turns scooter launch into screen spectacle

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.

Jan 12, 2024

Creative critique from a gender lens: 1-5 January

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

May 06, 2021

Linu John to head Hero MotoCorp unit at Publicis Media

Was general manager, media planning at OMD

Jun 26, 2020

English Premier League steals Bundesliga's thunder, has 43% more advertising minutes

Weekday matches in the Premier League attract more advertising minutes

Dec 27, 2019

Publicis bags Hero MotoCorp's media mandate

The account was won following a multi-agency pitch