harvard business school
The mantra called 'forget and borrow'
In the final part of this series, Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative speaks about how online media is exploring how it can use its readers to help other readers
When high quality content ends up on the losing side
A company with high quality content might actually lose to a connected platform says Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
The Internet is not just another distribution channel
How Harvard Business School eased the tension between reach and engagement and what can media learn from it.
Do networks waste money with on-air promos?
The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
Eight lessons in global brand management from Harvard Business School
Among other things, the focus needs to shift from lag indicators to lead indicators, says the author
GroupM India among winners of Porter Prize 2013 for strategy and competitiveness
Awarded for ‘Leveraging Unique Activities’, one of six prizes at the competition supported by Institute for Competitiveness India
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