Partners former SAB colleague Nisheeth N Neelkanth, who headed fiction at Channel V until recently
Watch the ad film conceptualised by Leo Burnett here
Watch the ad films conceptualised by Leo Burnett here
Ramesh Srivats, founder, TenTenTen and Harjeet Chhabra, chief marketing officer, Adlabs Entertainment, think through why some athletes winning the nation top honours don’t remain top of mind for audiences and brands, and the correlation between the two. Will the scenario change with leagues for sports like Kabaddi??
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins