happydent
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
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Happydent 'Palace' in Gunn Report list of century's top 20 ads
Agencies from the UK lead list compiled with feedback from 1754 people
VIDEO: BMB's Trevor Beattie, Andrew McGuinness in conversation with Campaign India
Trevor Beattie, Andrew McGuinness on BMB's India ambitions and why the BMB-Madison JV makes sense
Adland Rockstar: Jayanarayanan K
This week, Jayanarayanan K, an associate creative director at McCann Erickson, Bangalore, tells Campaign India what he likes about photoshoots for fashion brands.
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