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Agencies from the UK lead list compiled with feedback from 1754 people
Trevor Beattie, Andrew McGuinness on BMB's India ambitions and why the BMB-Madison JV makes sense
This week, Jayanarayanan K, an associate creative director at McCann Erickson, Bangalore, tells Campaign India what he likes about photoshoots for fashion brands.
This week's Adland Rockstar is Manish Somani, brand services director at Leo Burnett who reveals that one of the things that worries him is that servicing is sometimes marginalised in ad agencies.
It’s ironic that at an Asia Pacific forum, when Indian ads are being screened, one gets the notion that even at the regional level, no one really gets the Indian point of view. You would expect that Asia in spite of its cultural diversity, would have some commonality in thought or consumer insights that would crack the code. Instead, what one sees are largely blank faces. With some exceptions, of course. As Santosh Desai, MD and CEO, Future Brands, pointed out, perhaps that’s not such a bad thing.
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