The IRS Q1 2010 numbers are out, and all the winners and many of the losers will no doubt demystify things for us through advertisements and press releases.First, I’m delighted that we will see the numbers once every quarter rather than twice a year. Second, I’m delighted that the numbers have come in as early as early May. Well done, Hansa and MRUC.There are many stories in the numbers, but for me, a few stand out.
Data-led marketing services company Cequity, part of the RK Swamy- Hansa Group has appointed Anand Siva as its business head to steer its newly set up unit of Customer Integrated Marketing (CIM).Siva joins from Saatchi & Saatchi (Mumbai) where he vice president and branch head.
M S Dhoni has the strongest persuasion power amongst brand ambassadors, states findings from CelebTrack - the joint study by Percept Talent Management and Hansa Research.
MRUC and Hansa Research have launched the Indian Outdoor Survey (IOS) for audience measurement of the outdoor medium. IOS is targeted at planners, media owners and advertisers. It has currently been launched in Mumbai and Pune and will be rolled out in other cities after a year.
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