generative ai
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Followers don’t equal fans: Rethinking brand personalisation
With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.
Voice AI at the frontline: Control or creativity?
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?
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AI’s double-click: More speed, less soul?
Adobe’s 2025 India snapshot shows enterprises winning on AI ROI — but creative integrity, data cracks, and trust still demand attention.
Havas backs AI bet with €100 million a year
From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.
71% of CMOs to invest over $10 million in GenAI annually: Study
83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.
AI gets personal, but can it get it right?
As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.
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