generative ai

4 days ago

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

May 10, 2024

Why international airlines want a piece of Air India’s chatbot technology

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

Apr 29, 2024

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

Apr 02, 2024

'Centre on people': Meta's monetisation lead on the rise of generative AI tools

Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.

Mar 27, 2024

Marketers uncertain about ROI from martech tools: Report

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations

Jan 25, 2024

Google unveils its first AI-powered search ad features

Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords

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