gen x
Gen X: The bridge generation will drive $5.7 trillion in spending by 2030
Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.
The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
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