gautam reghunath
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Rapid fire with Gautam Reghunath
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Webchutney's Priyanka Borah and Prashant Gopalakrishnan join Talented as founding partners
Borah was SVP at the agency, while Gopalakrishnan was managing partner
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Even considering leaving Webchutney was a very blasphemous thought: Gautam Reghunath
The ex CEO and CCO of Dentsu Webchutney speak about the workings of their new agency and what gave them the courage to end their decade-long stint with dentsu
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Gautam Reghunath and PG Aditiya launch Talented
The ex CEO and CCO of Dentsu Webchutney aim to redirect the advertising industry’s focus back to its talent
Gautam Reghunath and PG Aditiya to exit dentsu Webchutney
The duo plan to set up their own venture; Sidharth Rao to take charge of the agency
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