CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
LATEST
Runwal Realty shifts from floor plans to family legacies amid premiumisation slowdown
The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.
WPP launches new Elevate28 strategy with four core divisions
Agency group will lead with media division in three-year plan after 5.4% revenue slump.
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
The Estée Lauder Companies consolidates £500m media account
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
Streaming finds its voice, forcing ad metrics rethink
As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
Is commerce, not creativity, now the main engine of ad growth?
WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.
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