Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
Watch the films conceptualised by Enormous here
After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has been the creative agency behind the new campaign.
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