TAG Media Network has announced a strategic marketing tie-up with Future TV, to form a pan-India in-store television presence. The two networks, which will continue to be separately owned, will be present at over 556 stores across retail chains like Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.
Foodland Fresh, the retail chain of food and grocery stores, has hired Future TV to install and operate its screens at its outlets across Mumbai, Navi Mumbai and Thane. It will air content relevant to its consumers and contextual to the food and grocery format and its ambience.
Future Media has appointed Ashim Mohanty as content head for Future TV. In his new role, Mohanty will be responsible for the content that will play on Future TV and will report to Vishakha Singh – director, marcom and strategy. Mohanty comes from Times Now where he was head of (on-air) promos and packaging team. Prior to Times Now, he worked with CNBC - TV 18 where he handled graphics for various entertainment shows.
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