Nov 20, 2012

Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise

Fournaise interviewed more than 1,200 large corporation and SMB CEOs and decision-makers to analyse the ‘CEO-CMO divide’.

Jul 12, 2012

CEOs to marketers: Get out of 'la-la land' and prove ROI

By and large, marketers are failing to gain the trust of 80 per cent of CEOs surveyed by research firm Fournaise in its 2012 Global Marketing Effectiveness Programme.