In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years
Complete the survey - in association with Ipsos to quantify Apac trends, spends and marketing strategies for 2014 – and get a full copy of the report.
Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.
The report added that Asia-Pacific’s contribution to total global ad expenditure will rise from 24.8 per cent in 2010, to 28 per cent in 2014
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