firstparty data

Jan 09, 2025

Programmatic advertising’s power trio: AI, analytics, and privacy protection

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.

Dec 18, 2024

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

Oct 25, 2024

Big brands go small: Why boutiques are winning

With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing agencies have a great business opportunity to capitalise on, says the founder of Bubble Network.