financial services
Cannes Lions 2015: Ajay Kakar's blog: Why Indian marketers don't make it to Cannes (and why they should)
The CMO notes that the festival has moved beyond advertising and creativity, to celebrating creativity in big ideas and innovation
Onads wins creative mandate for Indiabulls Securities
Onads has won the creative mandate for Indiabulls Securities, one of the largest stock brokerage firms in the country.Talking to Campaign India, Jignesh Maniar, co-founder, Onads said, "We presented a new way to look at the category, which appealed to the client. Our understanding of the category, coupled with the creative execution that we presented was what worked in our favour."
DSP BlackRock Mutual Fund splits creative between Lowe and Taproot Ind
Mutual Fund player DSP BlackRock has decided to split its creative business between Lowe and Taproot India. JWT is the incumbent on the brand.
JM Financial mandates Creativeland Asia
Creativeland Asia has been mandated by JM Financial, following an account review.
US agencies slam branding of $700 bn bailout package
The rejection of the US government's $700bn plan to solve the financial crisis was down to a "failure of branding" in the way it was sold to the American people, according to the leaders of US ad agencies. The plan was voted out on Monday by the House of Representatives amid widespread public anger that it was saving the skins of the Wall Street firms who had caused the financial crisis in the first place.
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