financial services
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From finfluencers to insiders: How Equentis is owning trust
INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.
Axis Bank redefines PIN security with the Devanagari script
Celebrating Republic Day with a pioneering step in banking.
Axis Bank fuses technology with tradition to spotlight Sanskrit
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Cannes Lions 2015: Ajay Kakar's blog: Why Indian marketers don't make it to Cannes (and why they should)
The CMO notes that the festival has moved beyond advertising and creativity, to celebrating creativity in big ideas and innovation
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