LATEST

AI and short dramas become new growth engines

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

Chirag Sangai launches a Simple agency

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

HGS Interactive wins Rallis India social mandate

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

PHD consolidates Menarini Asia-Pacific regional media mandate

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

Accenture Song links staff promotions to AI use

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Beers, burgers and boundary hits

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

AI adoption runs on confidence, not code: Jaspreet Bindra

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

See More

LATEST WORK

CEAT Tyres trade gimmicks for grip...

Its latest ad, conceptualised by Ogilvy India, turns a failed skid into proof...

WATCH

THE WORK

See More

PARTNER CONTENT