festive shopping
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Romance, rings and a remix: Indriya flips the script
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
Festive ad rush puts Amazon’s new tools to test
As Diwali shoppers plan bigger spends and seek new brands, Amazon Ads bets on generative AI and self-serve video to woo marketers.
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
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Festive spending to rise, with 83% buyers planning higher outlays
Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
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