festive shopping
Festive ad rush puts Amazon’s new tools to test
As Diwali shoppers plan bigger spends and seek new brands, Amazon Ads bets on generative AI and self-serve video to woo marketers.
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
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Festive spending to rise, with 83% buyers planning higher outlays
Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
Diwali 2021 saw a 27% spike during early festive shopping: Criteo study
42% of the sales came from home furnishing, while 18% came from food
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