festive marketing
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Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments
At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.
Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
VDO.AI unwraps interactive ads for India’s festive media blit
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
Beyond clicks: Why print ads are thriving in the age of digital
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
Festive versus holiday marketing: Connecting with India’s evolving consumer
Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.
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