festive marketing
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
VDO.AI unwraps interactive ads for India’s festive media blit
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
Beyond clicks: Why print ads are thriving in the age of digital
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
Festive versus holiday marketing: Connecting with India’s evolving consumer
Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.
The Body Shop India aims to 'spark a change' through Teddy Exports
Harmeet Singh, vice president and marketing head, The Body Shop India, highlighted the beauty brand's endeavors to usher in a positive transformation during the festive season, marketing strategies and its continuous commitment to being at the forefront as an activist brand
W gets Anushka Sharma festive ready to craft her narratives
Watch the film conceptualised by Ogilvy here
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